About us

Satoba is a sales and marketing consulting firm led by its founder, Nick Rakhshani, his partners, and a group of subject matter experts.

Satoba has a laser focus approach to increase sales and market share for B2B technology companies. We start with an assessment of your business, product category, market intelligence, and sales process to help identify opportunities and gaps.

We approach client projects from a strategic perspective that leads to actionable steps to provide maximum value. Leveraging our broad industry experience, we offer what you need to reach exceptional peaks in sales.


Nick has over 30 years of engineering, B2B sales, marketing, and product engineering and management experience. He has marketed and sold high ticket products in a broad spectrum of industries. His experience ranges from industrial electronics and integrated circuits to instrumentation and automated machinery.

Nick earned his BSEE from UCLA and was the founder of Orange County’s largest privately owned online directory of businesses where between 2000 and 2004 he grew membership listings from launch to 5000 businesses. Nick was one of the founding members of DeviceAlliance, Orange County’s premiere medical device non-profit focused exclusively on promoting the vitality of southern California’s medical device community.

Our sales and marketing programs, online sales training courses, coaching, and mentoring services can be a great fit for organizations and individuals that want to develop and implement high ROI solutions. Unlike traditional branding and advertising firms, we are marketers at heart that leverage practical solutions and the latest tools to help our clients succeed in business.